PRODUCT + LIFESTYLE PHOTO + Video + GRAPHIC DEISGNBLUM
Acclaimed actress Teyonah Parris wanted to enter the hair industry with a strong, consistent brand that resonated with her target market and stood out among the saturated market of online competitors.
With graphic design and packaging complete, we were tasked with creating the visuals and story for Blum with use of photography and videography. Creating an unmatched visual experience was paramount in our creative process. With a timeline of two months to shoot, edit and retouch e-commerce and the founder shoot, to a few weeks for model images, we were able to meet our deadlines.
We also aided in the creation of the website and brand identity.
HIGHLIGHTS
visuals at work in marketing
We believe that less is more. So our favorite features are here. But, you can check out our work in action on every image on their site!
VIDEO
visual storytelling
Teyonah’s story about why she started Blum makes her just as inspirational off screen. Here is a sneak peek of 6+ videos detailing her journey as an entrepreneur.
E-COMMERCE
Every curl counts
Bringing the product details to life was the most challenging.
Offering visual components to a shopping experience for 38 SKUS was the most important task for consumers to be able to have an informative online shopping experience.
With photo and video, we demonstrate how each product moves from different angles on a mannequin and a live model, while also staying true to the e-commerce and brand goals.
