apple award-winning podcast
FANTI
FANTI, journalists Tre’vell Anderson and Jarrett Hill bring their pop culture and political expertise to things they stan and stand up against. FANTI is a place where nuance reigns supreme with energetic, complicated, and sometimes difficult conversations that bring deep knowledge and thoughtful perspective to the things we love and rage about, from the White House to the Real House(wives).
We were asked to rebrand the Apple award-winning podcast for Season 4.
Thousands of reviews note the vibrance and excellence of the FANTI hosts and the joy that the podcasts serves. Listeners tune in weekly because jarrett & Tre'vell's dynamic shines bright no matter how dark the topic of discussion.
The birth of the pod was during the pandemic — a dark time. We lightened it up and added some color to the podcast that paints perspective on the “grey areas of our lives”.
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THE PITCH
FANTI’s primary goal was to refresh the look for Season 4 and increase crowd funding and partnership opportunities.
Our pitch for the rebrand was based on research, current trends and a small budget. Simple, clean and commercial photography and videography highlight's what the listeners love the most - the hosts.
We focused on colorful high quality imagery to provide an intimacy that makes listeners feel that connection even more. Able to be used with a tight crop in for macro - multipurpose use.
And for added value, we provided clean and easily repurposed assets for social media, future partnerships and brand deals.
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THE
VISUALS
We wanted to highlight our appreciation for the host’s journalistic roots with paper textures, black, white and CMYK tones incorporated into the shoot itself and visual assets.
Social media assets were created with longevity in mind. We provided font kits and layered graphic templates and imagery with clean negative space to their in-house graphic designers for infinite possibilities.
