TUMI
PHOTOGRAPHY // VIDEOGRAPHY // PRODUCTION
FALL 22 // Photography // Video // Production // Casting
TUMI x MCLAREN
We were hired to create “elevated UGC” to promote Tumi and McLaren’s 2022 collaboration. We handled creative direction, production casting, photo and video for multiple SKU’s, resulting in the highest performing content next to Tumi’s international campaigns.
social media assets
![Ashley_Nguyen_Tumi_McLaren4.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/0f9902b1-bb9b-44bb-90e8-b4b4483b765f/Ashley_Nguyen_Tumi_McLaren4.jpg)
![Ashley_Nguyen_Tumi_McLaren.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/fef14f26-71fb-447a-bcdc-ef13cae2aca3/Ashley_Nguyen_Tumi_McLaren.jpg)
![Ashley_Nguyen_Tumi_McLaren2.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/2c083500-7474-433c-bf1d-0d5c440e5934/Ashley_Nguyen_Tumi_McLaren2.jpg)
![Ashley_Nguyen_Tumi_McLaren7.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/63be8346-2d74-418b-afd0-f5e17ebe2c3f/Ashley_Nguyen_Tumi_McLaren7.jpg)
![Ashley_Nguyen_Tumi_McLaren5.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/f27a54b3-128a-4c7a-bc75-26c9f929ec28/Ashley_Nguyen_Tumi_McLaren5.jpg)
![Ashley_Nguyen_Tumi_Mclaren_3.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/567557bf-7f94-4ba1-a2b7-10e3330bc2fe/Ashley_Nguyen_Tumi_Mclaren_3.jpg)
![AshleyNguyenTumiMclaren7.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/ae3f0a3c-03ff-4255-a534-542dcb575fea/AshleyNguyenTumiMclaren7.jpg)
![H61A8717_ret.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/f257b226-5a81-4b03-b9d5-011e036962c4/H61A8717_ret.jpg)
![H61A9602 Orange.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/1df62af1-9d1d-48ec-b779-466a8dcfd6e8/H61A9602+Orange.jpg)
![H61A9095Ret.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/a6f15a15-8be7-4714-9322-9740a001854c/H61A9095Ret.jpg)
VISUAL CONTENT
multi-platform assets
We were hired to shoot “Elevated UGC” to give a polished edge to Tumi’s new 2021 and 2022 product launches. High engagement and conversion numbers from our visual assets resulted in 4 contracts for content creation. Here are a few highlights.
SUMMER 22 // Photography // Video // Production // Casting
![Ashley_Nguyen_Tumi_McLaren4.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/0f9902b1-bb9b-44bb-90e8-b4b4483b765f/Ashley_Nguyen_Tumi_McLaren4.jpg)
![Ashley_Nguyen_Tumi_McLaren.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/fef14f26-71fb-447a-bcdc-ef13cae2aca3/Ashley_Nguyen_Tumi_McLaren.jpg)
![Ashley_Nguyen_Tumi_McLaren2.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/2c083500-7474-433c-bf1d-0d5c440e5934/Ashley_Nguyen_Tumi_McLaren2.jpg)
![Ashley_Nguyen_Tumi_McLaren7.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/63be8346-2d74-418b-afd0-f5e17ebe2c3f/Ashley_Nguyen_Tumi_McLaren7.jpg)
![Ashley_Nguyen_Tumi_McLaren5.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/f27a54b3-128a-4c7a-bc75-26c9f929ec28/Ashley_Nguyen_Tumi_McLaren5.jpg)
![Ashley_Nguyen_Tumi_Mclaren_3.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/567557bf-7f94-4ba1-a2b7-10e3330bc2fe/Ashley_Nguyen_Tumi_Mclaren_3.jpg)
![AshleyNguyenTumiMclaren7.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/ae3f0a3c-03ff-4255-a534-542dcb575fea/AshleyNguyenTumiMclaren7.jpg)
![H61A8717_ret.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/f257b226-5a81-4b03-b9d5-011e036962c4/H61A8717_ret.jpg)
![H61A9602 Orange.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/1df62af1-9d1d-48ec-b779-466a8dcfd6e8/H61A9602+Orange.jpg)
![H61A9095Ret.jpg](https://images.squarespace-cdn.com/content/v1/63473a7f02b86c32fa8f6779/a6f15a15-8be7-4714-9322-9740a001854c/H61A9095Ret.jpg)